14 mobile marketing trends that will dominate in 2016

There’s no doubt that mobile marketing is the future; 2015 proved to be the tipping point. But as both brands and technology continue to evolve, what form will that messaging take?

I asked 14 startup founders from Young Entrepreneur Council (YEC) to predict which mobile marketing methods — whether they be unconventional or traditional — will dominate the first half of the new year so other business owners can understand where to focus their energy. Their best answers are below.

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14 mobile marketing trends that will dominate in 2016