Mobile Apps as the Essential Recruitment Tool
Just over a decade ago, when the internet as we know it was still in its infancy, the hot topic was whether a business needed to have a website or not. Today a website is considered a necessity, and mobile application technology is as important to recruiters now as developing a website.
The development of recruitment websites resulted from increasing candidate usage of the internet through PCs and desktops. Not only did the internet boom herald a new type of professional to place, it changed the recruiting landscape altogether; however, PCs and desktops no longer command the same level of attention they once did. It is the mobile and tablet device that now reigns supreme. Recruitment agencies – although a little slower to offer mobile solutions than many of their clients – are now starting to embrace mobile technology and what it can do for them.
Communicating relevant jobs and information to the most placeable professionals will remain the foremost function of any recruitment agency and recruiter. With competition to influence specialist candidates growing fast, speed of delivery is imperative. Because of this apps are the key technology for agencies to be focussing on as candidates have with them and use their mobile device more often than any other.
According to statistics, 64% of mobile phone time is spent using apps and 33% of businesses are currently implementing, or have already implemented, custom mobile applications. These apps are highly visible and promote engagement meaning that there is no better way for recruiters to secure mobile jobseekers than to be one click away at any time.