08
Mar
What Do Small Businesses Want From Mobile Apps?
Small business owners believe that social integration (20%) and mobile payment (19%) are the most valuable features of a mobile app, according to Clutch, which surveyed 355 small business owners and managers. Less important to respondents are push notifications (11%) and in-app scheduling (11%), per the report.
It’s interesting to note that while push notifications aren’t valued features, they have been found to increase engagement with apps. Retention and engagement are important as building an app doesn’t mean that users will install or keep it.